This paper explores some of the similarities and differences between publicizing information services within the academic and corporate environments, comparing the marketing experiences of Abbot Laboratories (Illinois) and Indiana University. It shows some innovative online marketing tools, including an animated gif model of a large, integrated…

One way a business can meet the challenge of gathering information from different sources and platforms is to develop a news filtering and integration system. Topics include creation of a planning team; identification of user requirements; considerations of infrastructure, primarily system compatibility; and the process of analyzing, evaluating,…