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Comparing Direct versus Indirect Measures of the Pedagogical Effectiveness of Team Testing
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Bacon, Donald R. – Journal of Marketing Education, 2011
Direct measures (tests) of the pedagogical effectiveness of team testing and indirect measures (student surveys) of pedagogical effectiveness of team testing were collected in several sections of an undergraduate marketing course with varying levels of the use of team testing. The results indicate that although students perceived team testing to…
Descriptors: Student Attitudes, Group Testing, Student Surveys, Instructional Effectiveness