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Showing all 14 results Save | Export
Ruffalo Noel Levitz, 2023
High school students have been through profound changes and challenges in the last three years. The experiences of the pandemic, lockdowns, virtual classes, and economic and social disruptions have had tremendous--and possibly lasting--impacts on them. As they prepare to enroll in college, have those experiences changed how they search for…
Descriptors: High School Students, College Bound Students, Grade 10, Grade 11
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Czura, Anna; Sendur, Agnieszka M. – Research-publishing.net, 2022
One of the possible ways of assessing students' collaborative work in Virtual Exchange (VE) is by the use of Peer Assessment (PA) -- a formative assessment technique in which students review each other's work to provide descriptive feedback on the basis of a set of criteria. This article describes a VE procedure, in which students from three…
Descriptors: Peer Evaluation, Writing Evaluation, English for Special Purposes, Tourism
Ruffalo Noel Levitz, 2021
High school students nationwide spent the whole academic year fully online or in and out of a cobbled together hybrid format. While these students are digital naturals, they were asked to do even more online and lost opportunities to engage traditional in-person milestones like prom, graduation, and college visits. After a year of "Zooming it…
Descriptors: High School Students, COVID-19, Pandemics, Educational Technology
Stoner, Michael – CURRENTS, 2012
Engaging with stakeholders on social media channels can burnish a brand's reputation, according to an early 2012 survey conducted by BRANDfog, a social media branding firm that caters to CEOs. The study found that 82 percent of respondents "were more likely to trust a company whose CEO and leadership team engage in social media." In addition, 94…
Descriptors: Marketing, Web Sites, Reputation, Social Networks
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Procopio, Claire – Communication Teacher, 2011
In this assignment, students are asked to promote a communication course to potential majors by making a short advertisement, effectively using persuasive techniques and audience analysis. The focus on communication course offerings compels students to consult the university catalog and research the communication curriculum, opening up the…
Descriptors: Majors (Students), Public Speaking, Computer Uses in Education, Educational Technology
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Anderson, Daniel – Kairos: A Journal of Rhetoric, Technology, and Pedagogy, 2010
I'm talking about the ways we represent ourselves and our world. I've put some thoughts on the topic together here--a gathering that enacts new media creating and takes up conceptual layers like metaphors, models, and composing. The primary sources are videos from the Get a Mac campaign, aka I'm a Mac; I'm a PC ads. Posthuman concepts blending…
Descriptors: Figurative Language, Computers, Advertising, Mass Media Effects
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Hynes, Geraldine E.; Janson, Marius – Business Communication Quarterly, 2007
A well-designed online advertisement is essential for effective communication with potential customers and contributes to successful e-commerce. However, creating online sales messages that appeal to a broad range of cultures can pose unique challenges. Internet ads must offer both a globally appealing and a culture-specific message that in turn…
Descriptors: Intercultural Communication, Cultural Relevance, Business Communication, Computer Mediated Communication
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Finn, Jerry; Dillon, Caroline – Journal of Teaching in Social Work, 2007
This paper describes methods for teaching content analysis as part of the Research sequence in social work education. Teaching content analysis is used to develop research skills as well as to promote students' knowledge and critical thinking and about new information technology resources that are being increasingly used by the general public. The…
Descriptors: Social Work, Teaching Methods, Research Methodology, Methods Courses
Rodriguez, America – 2001
This publication reports on a 2000 forum that included media business executives, financiers, academics, and other experts who examined: how minority media can leverage their historically strong community base to succeed in the new century; how they can overcome financial challenges; what measures they might adopt to keep abreast of opportunities…
Descriptors: Advertising, Blacks, Communications, Computer Mediated Communication
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Selfe, Richard J.; Selfe, Cynthia L. – Theory Into Practice, 2008
For some teachers, the increasing attention to digital and multimodal composing in English and Language Arts classrooms has brought into sharp relief the profession's investment in print as the primary means of expression. Although new forms of communication that combine words, still and moving images, and animation have begun to dominate digital…
Descriptors: Language Arts, English Instruction, Learning Modalities, Educational Technology
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Okazaki, Shintaro; Alonso Rivas, Javier – Internet Research, 2002
Discussion of research methodology for evaluating the degree of standardization in multinational corporations' online communication strategies across differing cultures focuses on a research framework for cross-cultural comparison of corporate Web pages, applying traditional advertising content study techniques. Describes pre-tests that examined…
Descriptors: Advertising, Comparative Analysis, Computer Mediated Communication, Content Analysis
Blumenstyk, Goldie – Chronicle of Higher Education, 1999
Striving to streamline student services and improve electronic communication, colleges and universities are signing on with companies that offer sophisticated World Wide Web sites through which students can accomplish basic administrative functions and receive information. The sites are often free of charge but also feature advertising messages…
Descriptors: Advertising, Ancillary School Services, College Administration, Computer Mediated Communication
Mangan, Katherine S. – Chronicle of Higher Education, 1999
Business schools across the country are specializing in electronic commerce, in which teams of students create online businesses available on the Internet only to participating institutions. The courses offer students an opportunity to see how an online retailing business is conducted, including creating and maintaining Web sites, advertising…
Descriptors: Advertising, Business Administration Education, College Curriculum, Computer Assisted Instruction
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Atkinson, Stephen; Nixon, Helen – Discourse: Studies in the Cultural Politics of Education, 2005
In this paper we examine how the figure of the teenager is positioned within the discourses and practices of commercial online media. In particular, we explore how the popular, Australia-based web portal "ninemsn" works discursively to shape the identities of young people. Ninemsn not only constructs and circulates selected…
Descriptors: Foreign Countries, Internet, Adolescents, Computer Mediated Communication