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| Advertising | 1 |
| Business | 1 |
| Computer Security | 1 |
| Free Enterprise System | 1 |
| Laws | 1 |
| Retailing | 1 |
| World Wide Web | 1 |
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| Internet Research | 1 |
Author
| Rowley, Jennifer | 1 |
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| Journal Articles | 1 |
| Reports - Descriptive | 1 |
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Peer reviewedRowley, Jennifer – Internet Research, 1996
Internet advertising and commercial activity are increasing. This article examines challenges facing the retail industry on the Internet: location; comparison shopping; security, especially financial transactions; customer base and profile; nature of the shopping experience; and legal and marketplace controls. (PEN)
Descriptors: Advertising, Business, Computer Security, Free Enterprise System
