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Direct linkFernandez, Kim – CURRENTS, 2012
Colleges, universities, and independent schools use branding to attract students, keep alumni close, and unite faculty behind the institution. That last bit is key because one can't box and ship global perspectives, personal attention, flexible programs, campus traditions, innovative research, and the limitless other qualities that make…
Descriptors: Higher Education, Colleges, Private Schools, Advertising
Copeland, Margaret Leitch; Gimilaro, Susan – Exchange: The Early Childhood Leaders' Magazine Since 1978, 2010
In "The Service Profit Chain," Harvard Business School professors James Heskett, Earl Sasser, and Leonard Schlesinger (1997) offer two anecdotes--from Domino's Pizza and a Dallas Cadillac dealership--that illuminate the concept of valuing a lifetime customer. Experts estimate that the lifetime value of a loyal Domino's Pizza customer is $4,000 and…
Descriptors: Child Care, Referral, Group Unity, Consumer Economics
