Effective presentation skills never go out of style, however, the channel by which we deliver presentations has been rapidly changing over the past two decades. Technological developments have made it easier to bring audiences together in virtual spaces and as a result, more and more presentations are taking place every day through digital…

Stallworth Williams introduces concepts of visual rhetoric and ethics for a classroom exercise in the analysis and revision of a sales letter. This article revisits Stallworth Williams's proposed teaching strategies, suggesting that not only do students need to be instructed in elements of visual design, but they must also be taught to link those…

Critical art histories have strategically contributed to the constitution of visual culture studies as an interdisciplinary field that interprets the mediations of mass-produced imagery in contemporary culture. This article advocates for an anti-historicist perspective of art historical knowledge connected to cultural analysis and centered on the…

This paper discusses several considerations and techniques in doing research which attempts to measure the effects of visual images on viewers. For example, to describe precisely the effects of some element of a visual image or series of images, researchers must be able to specify the institutional context in which the image is presented and…