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Peer reviewedAtlas, Michael C. – Journal of Academic Librarianship, 1994
Reviews the literature concerning development in academic libraries and suggests ways for libraries to make money. Topics addressed include fund raising; marketing; development personnel; the development process; internal revenue generation; fee-based services; corporate support; grants; endowments; gift books; friends of the library groups; and…
Descriptors: Academic Libraries, Corporate Support, Developmental Programs, Endowment Funds
