Like other literacies (textual literacy, numeracy), digital visual literacy (DVL) is the ability both to create and to understand certain types of information, in this case visual materials created with a computer. DVL is now essential in many daily life and workplace tasks, from looking critically at newspaper images or TV evening news to using a…

Presents a structure for a film and video production course, with emphasis on three types of literacy: visual, verbal, and technical. (HTH)

Observing that people are confronted with posters, billboards, video and other images more and more every day, this paper theorizes that the structure and principles of rhetoric can assist the public in understanding how visual images function and affect them. The paper presents a syllabus designed to assist rhetoric instructors in developing…

Discusses the development of critical televiewing curricula in relation to their stated goals and content. Outlines four underlying constructs: intervention, goal attainment, cultural understanding, and literacy. (JMF)

The goal of an introductory graphics course is fundamental visual literacy, which includes learning to appreciate the power of visuals in communication and to express ideas visually. Traditional principles of design--the focus of the course--are based on more fundamental gestalt theory, which relates to human pattern-seeking behavior, particularly…