Courses: Campaigns, Account Planning, Public Relations (PR), and any other strategic communication course where groups are assigned. Objectives: The purpose of this single-class escape-room activity is to increase students' ability to work in time-demanding group settings while utilizing unconventional methods to reinforce material covered in…

This article describes how an international education component for an Advertising and Society course was developed and taught for undergraduate students through a virtual collaboration between American and Dutch universities. The creation and implementation of a Collaborative Online International Learning (COIL) project for a major requirement…

Courses: Strategic Campaigns, Advertising/Public Relations Campaigns. Objectives: The purpose of this semester-long project is student application of research-based strategic communication strategies and techniques used in executing a professional strategic communication campaign for a client.

Courses: Undergraduate or graduate organizational/crisis communication or public relations courses. Objective: The goal for this single class activity is for students to apply discourse of renewal to an organizational crisis fueled through social media.

A unique pedagogical challenge is presented in the form of a concentrated 400-level introductory public relations course that meets for a total of 15 lessons of 2.5 hours each. The instructor details the benefits of active learning in the classroom, as well as how the use of team projects helps bring real-world examples and hands-on experience of…

Undergraduate marketing and public relations capstone courses utilize client projects to allow students to apply their knowledge and encourage collaboration. Yet, at the graduate level, especially with courses offered in an online modality, experiential service learning in the form of client project assignments presents unique challenges. However,…

As public relations professions advance toward new media platforms, one traditional tool--the backgrounder/position paper (more technically termed white paper) remains a compelling vehicle to impart enduring professional competencies. Moreover, the skills requisite to produce a white paper can be deployed in a variety of new and traditional media…

Corporate influence is a defining characteristic of mass media in the U.S. A typical introductory textbook devotes a number of chapters to the economic structure of the mass media including advertising, public relations, and corporate ownership, then also includes chapter sections on the economics of the various media (television, radio,…

Describes the requirement (at the Penn State School of Communications) that public relations majors pass a tough journalism gatekeeper course. Discusses briefly the course, its usefulness to public relations students, and the advantages to journalism majors of the presence of public relations students. (SR)

At Florida State University in Tallahassee, 30 students a year are enrolled in the public relations major, beginning with the junior year, so that at any one time there are approximately 60 majors, all of whom have at least a B average. The basic course--PUR 3000, Introduction to Public Relations--enrolls over 150 students a semester in two…

Describes how a public relations sequence at the University of Georgia in Athens "adopted" the offices of development for the University and its own college as the "clients" for students enrolled in a Public Relations Campaigns course. Discusses how students conducted research among donors and nondonors. Suggests a variety of…

Suggests that a course in desktop publishing can provide students at rural schools with experience equivalent to internships. Notes that the course provided students with real-world experience and benefited the university in terms of services and public relations. (RS)

Designed in response to the need for public relations education to produce well-trained, culturally sensitive practitioners for the workforce and the marketplace, an innovative semester-length course was launched in fall 1990 at Florida International University to enable public relations graduate and undergraduate students to explore the…

Audio-teleconferencing is a teaching method that can be economically and effectively implemented into public relations education. The University of Southwestern Louisiana, for example, is experiencing a budget crunch and will not increase the number of full-time public relations faculty in the near future, although the number of students…

In addition to introducing students to the basic skills of public relations writing, a public relations course should move students toward public relations "thinking" and provide them with tangible evidence to demonstrate their writing talents to a prospective employer. One such course begins with a brainstorming exercise that lends…