In this article, we present an educational approach that bridges theory and practice: an applied retail track. The track has been co-created by faculty and 10 partnering retail companies and runs in parallel with traditional courses during a 3-year bachelor's degree program in retail management. The underlying pedagogical concept is to move retail…

Engaging students in the classroom is a struggle all faculty face especially in the age of modern technology. This article proposes a novel approach to engage and motivate students through the mobile business "on wheels" marketing concept. The growth in mobile business retailing (e.g., food trucks, mobile dog groomers, etc.) is an…

This paper describes an experiential capstone strategy course and an interesting innovation by a team of students that helps spread experiential learning to many business courses. Students operate a retail café as a captive client for strategic consulting. Students sweep floors, serve espresso drinks, and set strategy. The café is a learning…

The Capstone Sales course is the final in a sequence of five required courses in a 15 credit Professional Selling program housed in the Marketing Department at St. Cloud State University. The course is heavily focused on experiential learning activities for senior-level sales students. In this paper details of the course design, instructor and…

Business educators have been challenged recently to provide increased experiential learning opportunities for students. Proponents of experienced-based learning subscribe to the view that such experiences engage students actively in the learning process, and because of the linkage between practice and theory, better prepare students for the…

Undergraduate programs in business are expected to provide a comprehensive learning for their students in order to prepare them to be able to deal with complex business problems in their jobs. Business schools attempt to provide this learning through various curricular design strategies. This paper proposes the use of an undergraduate course in…

In late 1980, a retail sales training program was implemented at Clackamas Community College to meet the training needs of business tenants of the new Clackamas Town Center. The program consisted of 20 hours of intensified training in customer relations, sales, cashiering, job readiness, and interviewing. A total of 416 students completed the…

An undergraduate track in retail pharmacy management was designed to prepare students better for everyday needs in community pharmacy. Multiple teaching approaches were used. Student response has been positive and enrollment has increased substantially. Graduate recommendations for course improvement are minimal. Course descriptions are appended.…

The evolution and design of a third-year college course in business Italian are described. Course content includes business correspondence, banking, wholesale and retail transactions. Teaching methods and class activities are also discussed. These include use of realia, small group activities, and letter and report writing. (Author/MSE)