As a result of the stay-at-home mandates related to COVID-19 across the world, higher education institutions scrambled to move their curricula online. With no clear guidelines on when face-to-face (F2F) instruction will resume on campuses across the nation, this article can be a helpful guide for educators who teach, or are planning on teaching,…

Rapid advancements and emergent technologies add an additional layer of complexity to preparing computer science and information technology higher education students for entering the post pandemic job market. Knowing and predicting employers' technical skill needs is essential for shaping curriculum development to address the emergent skill gap.…

The changes in the advertising industry are rapid and dizzying. The advertising industry is going through structural change and advertising education faces a daunting challenge in keeping up with the real world. Advertising educators must recognize the urgency of revising the curriculum to address this challenge. If not, while the industry…

The concept of gender stereotypes permeates the lives of youth in the United States. This article provides background information and rationale for incorporating gender stereotype analysis into family and consumer sciences (FCS) coursework. The critical analysis of gender stereotypes includes numerous activities and assessments that encourage…

Teacher educators rightfully dream of delivering inspiring programs to benefit future teachers and the students they will in turn inspire. However, in the current teacher education environment in Australia, the artisan's craft of weaving rich texture and producing a masterpiece is potentially over-shadowed by the educational administrator's…

This paper describes a course development project designed to address the obligation of consumer goods companies to engage in socially responsible advertising and promotion. Course development was informed by stakeholder theory. Videotaped interviews with 46 stakeholder representatives were integrated into the course, providing students with an…

Working from a report that pinpointed changes in mass communications by the end of the coming decade and from input provided by accredited advertising programs at other institutions, the advertising department at the University of Missouri proposed several curriculum changes. The following requirements were recommended for majors: substituting…

Describes the curriculum changes of one university's advertising program in response to feedback from the professional industry and school faculty. (HOD)

The University of California at Santa Cruz had an innovative curriculum but in 1976 was unable to hold on to its students, and enrollments started to fall. The Santa Cruz experience gives an insight into liberal learning and the impact of professionalization on education today. (MLW)

In 1993, the Task Force on Integrated Communications reported that public relations and advertising students would better be prepared to enter a changing communications industry through an "integrated" curriculum. This paper is a case study of how one university has attempted to meet that challenge. The work has resulted in the development of an…

Discusses the relationship between mass media and education, and stresses the need for better media education in the United States. The Channel One project is discussed, advertising and marketing strategies are considered, media studies in other countries are described, and U.S. barriers to media education are suggested. (33 references) (LRW)

Presents a review of educational development in Britain, concentrating on the activities of the Institute of Public Relations (IPR), the professional body for individual public relations practitioners. Describes the IPR's first steps to define an appropriate curriculum that could form the basis of a qualification to limit entry to the Institute.…

As part of the effort to reduce cigarette smoking--the single most preventable cause of death in the society--researchers have tried for over half a century to identify effective school-based anti-tobacco education that can discourage tobacco use among children and adolescents. Unfortunately, deaf and hard of hearing young people have been largely…

Offers clarification on the central role of the liberal arts and sciences in education for the communication professions, and assesses curriculum needs in advertising, broadcasting, magazine journalism, news-editorial journalism, public relations, and visual communication. (MS)

Describes a mastery-based learning design developed for an advertising skills course. Discusses the benefits of mastery-based learning for students and teachers. (MG)