The changes in the advertising industry are rapid and dizzying. The advertising industry is going through structural change and advertising education faces a daunting challenge in keeping up with the real world. Advertising educators must recognize the urgency of revising the curriculum to address this challenge. If not, while the industry…

Describes the development of a course in graphics and audiovisuals as they are applied in technical communication. Includes brief discussions of the course design, general course structure, course objectives, course content, student evaluation, and student reaction. Indicates that the course includes information on theory, graphics, audiovisuals,…

This paper presents implementation details related to the freshman integrated curriculum at Texas A&M University. Specifically, the need for strong integration between physics, calculus, engineering problem solving, engineering design graphics, and English is emphasized. The paper presents a brief summary of the design and pilot implementation…

In the years since the Williamsport Area Community College's Graphic Arts Program was last revised, the graphic arts industry has been changed by an influx of new technologies. The graphic arts program and curriculum was revised to provide graduates with skills required by the industry. The objectives of this revision were to (1) identify…

Considers the evolution of information architectures as a field of professional education. Topics include the need for an interdisciplinary approach; balancing practical skills with theoretical concepts; and key content areas, including information organization, graphic design, computer science, user and usability studies, and communication.…

Presents a page from a booklet developed as part of a curriculum development project. Discusses some ideas for analysis of graphics arts. Examines maps, cartoons, illustrations, and photography. Warns against accepting that which is represented as the whole truth. Describes the imagery and cultural influences to be analyzed in maps and cartoons in…

The Johnsburg High School (McHenry, Illinois) curriculum project was designed to accomplish the following eight objectives: (1) develop a competency curriculum guide for a graphic arts program that will provide lessons for the instructor to use to implement this program; (2) determine job competencies, including minimum competencies for job entry;…

A project designed to develop a prevocational program for grade 9 students in a comprehensive area vocational school is described in this final report. The major goals of the project were to enable students to make wise career choices and to develop better work habits and attitudes. Other goals were to identify the possible need for 10th grade…

Designed for use by area vocational-technical schools and other vocational programs, this project developed courses of study in eight occupational areas: commercial art, appliance repair, automotive mechanics, graphic arts, building trades maintenance, building construction trades, diesel mechanics, and welding. Course-of-study development…

Phase II of the Iowa High School Industrial Arts project sought to revise industrial arts content to include the infusion of new technologies, structured mathematics and science content, and a less project-oriented approach to teaching. The project identified a philosophical basis and a content structure; set priorities for development and…

This guide was developed as part of a curriculum research project designed to improve the teaching/learning process for industrial arts education in North Dakota secondary schools and to restructure subject matter into the cluster areas for efficient teaching and delivery. The guide is intended to assist industrial arts teachers in developing…

A project was undertaken to establish a graphic arts printing program to help inmates of the county correctional institution develop marketable skills. Plans were formulated to combine remedial instruction with training in graphic arts and printing techniques. Job Training Partnership Act funds were used to purchase the equipment necessary to…

These materials have been developed by Project CREATE (Cooperative Resources to Enhance Access to Jobs through Technical Education), a demonstration program designed to develop a network, specific activities, and resources that would provide education and support services to a wide audience. A 13-page final report describes the hands-on training…

This industrial arts program of a studies guide is the product of a research project designed to (1) ascertain programs and curricula trends of senior high school industrial arts in the fifty states, (2) develop a philosophical rationale for senior high schools in North Dakota secondary schools, and (3) develop a master plan and program of study…

A project was undertaken to formulate a fast-track model for developing curriculum that recognizes the needs of special target groups in industrial arts programs in Florida middle schools. During the project, two groups of key teachers and supervisors from four districts within the state of Florida met in short brainstorming sessions to develop,…