Despite an increasing demand for marketing researchers familiar with ethnographic methods, ethnographic consumer research has received little coverage in current marketing curricula. The innovation discussed in the present paper addresses this problem: it introduces the notion of "cultural relativism" and gives students hands-on experience in…

In this paper we consider important factors influencing different curricular approaches to the study of numerically and geometrically defined pattern-type problems in the middle school curriculum. Our analysis involves the consideration of recommendations from national standards documents and their influences on state framework documents…