Work integrated learning (WIL) units can be discipline specific and constructed for majors or degrees with a strong vocational orientation. This paper describes an undergraduate unit with its genesis in a public relations internship. The original unit enjoyed strong support from industry partners and was instrumental in many graduates securing…

Public relations (PR) educators and professionals often encounter strife of managing the need of teaching research, writing and critical thinking skills in the classroom. In addition, educators are also tending to the needs of implementing current industry trends into the undergraduate curriculum. In today's undergraduate PR programs significant…

Higher education curriculum is as varied as the institutions themselves. Familiarizing parents with college curriculum may assist them in their college students' selection and academic success. This article provides school administrators, teachers, counselors, public relations personnel, and college professors with examples of learning modes and…

Discusses the factors that led to the creation of a public relations area and sequence at Austria's Salzburg University. Describes the curriculum and the degree requirements. (FL)

Describes the development of a doctoral program in public relations that closely parallels the 1982 model developed by the International Public Relations Association. (PD)

An effective level of public relations skills is recommended to be incorporated in the generalist undergraduate curriculum. A unit of study developed for a senior seminar field instruction course is described. (Author/MH)

This paper points out that in public relations (PR) the global network approach is fast catching on along with the trend of opening subsidiary offices and entering joint ventures and affiliations with PR agencies in various parts of the world. The paper discusses the need to build theory in the area of international public relations so that…

Describes a new curriculum for speech communication students who do not wish to teach--public communication--that combines studies in the departments of speech, English, journalism, and radio-television. (PD)

In 1993, the Task Force on Integrated Communications reported that public relations and advertising students would better be prepared to enter a changing communications industry through an "integrated" curriculum. This paper is a case study of how one university has attempted to meet that challenge. The work has resulted in the development of an…

Presents some of the ideas and actions the sociology department at the University of Lowell (Massachusetts) has adopted in an effort to make sociology attractive to students. Discusses the dissemination of information about the positive aspects of the discipline, the quality of teaching and guidance, and the development of a substantive…

This paper reviews the historical experience of a new public relations program housed in a speech communication department (rather than in a journalism department, which is traditional), discusses some of the internal and external struggles experienced in the implementation and administration of the program, and reports on the placement of its…

Revamps the principles of a public relations course, the first professional course in the public relations sequence, by integrating a leadership process and a service-learning component. Finds that more students are reflecting the interpersonal and team skills desired in the 1998 national study on public relations. (SG)

Notes that a developing multimedia network to connect three campuses allowed students in a Media, Religion and Cultural Identity course, national spokespersons, editors, and journalists to discuss the role of mediated religion, its impact on public opinion and on popular culture. Considers how a learning community was created. Argues for…

Priorities developed by the American Council on the Teaching of Foreign Languages in 1980 as the focus for activities in the near future are presented, including specific aspects of curriculum and materials development, foreign language proficiency, public awareness, research, and teacher education. (MSE)

Presents a review of educational development in Britain, concentrating on the activities of the Institute of Public Relations (IPR), the professional body for individual public relations practitioners. Describes the IPR's first steps to define an appropriate curriculum that could form the basis of a qualification to limit entry to the Institute.…