This paper presents a step-by-step process for the development and implementation of a professional selling specialization program in the marketing curriculum of a school of business at an AACSB accredited state university. The program is presented in detail along with the process followed in order to develop support for the program with three…

A consortium of States known as the Interstate Curriculum Consortium prepared and field tested learning activity packets designed to develop 983 competencies required for employment in 69 marketing occupations. The product of the entire national product was made available to Alabama for use during the 1974-75 school year. The project described in…

A project was conducted to (1) identify all the competencies that are most essential for the most common first-level jobs in the field of automotive and petroleum, (2) identify the common career ladders and the most important criteria for promotion in the field and (3) prepare a curriculum guide that includes a provision both for teaching the…

New career opportunities exist for family and consumer sciences (FCS)professionals as traditional formats for shopping service, and information transition to a virtual environment. The requisite competencies and skills necessary for effective online operations are identified. Interactions with industry personnel and supporting literature revealed…

This booklet, which is part of a series demonstrating the scope of employer involvement in school-to-careers, highlights the efforts of three retail employers and two "intermediary" organizations connecting workplace experiences to classroom learning for secondary education students. The introduction presents a series overview and lists…