As firms gather increasing amounts of data, the question of how future marketers can use these data to make their marketing more relevant and to make a strategic difference remains. However, students may feel uncomfortable about information systems and database technology, which they may perceive as complex and dry. This case describes how the…

Describes the value and use of In-Search, an access software program designed to make online searches simpler--and less costly--for Dialog users by helping them to decide on a search strategy before signing online. (MBR)

Describes how to find accurate, current information about telecommunications industries, products and services, rates and tariffs, and regulatory information using electronic information resources available from the private and public sectors. A sidebar article provides contact information for producers and service providers. (KRN)

Discusses microcomputer software designed specifically to be used in the online bibliographic database search process. The specialized communications software discussed includes programs that aid in database selection, logging on, uploading, searching, downloading, post-processing, and recordkeeping. A directory of specialized communications…

Identifies two types of applications software for microcomputers: (1) communications, file transfer, and search assistance software, which facilitates intelligent access to external databases; and (2) software to support local database creation and searching. Functions of each type of software are described and examples of commercial packages are…

Reviews new educational materials designed for microcomputer use: compact disk encyclopedia derived from "Grolier's Academic American Encyclopedia"; "PC Word Power," vocabulary enhancement game; "Public Domain Software on File," 250 programs for Apple II microcomputer users; "RightWriter," program designed to teach effective writing; "Kansas…

Presents a product selection chart for 12 currently available gateways or front-end packages suitable for online searching. Information provided for each package includes producer, cost, type, location, information accessed, equipment required, operating system, and search capabilities. A 94-item bibliography to published literature on these…

Describes InfoTrac, a self-contained periodical reference system designed for in-library use by library patrons; the core database provides coverage of 900 general interest, business, management, and economic periodicals. Confusion in library markets resulting from introduction of new computer technology is discussed, and hardware/software…

Reviews important developments of Microsoft's first international conference on CD ROM, focusing on the announcement of a new medium called Compact Disc-Interactive (CD-I). Discussion covers CD-I's design, applications, kinds of programming made possible compatibility with current CD ROM products, impact on consumer market, and impact on overall…

Describes five online databases that focus on computer products, primarily software and microcomputing hardware, and compares the databases in terms of record content, product coverage, vertical market coverage, currency, availability, and price. Sample records and searches are provided, as well as a directory of product databases. (CLB)

Presents detailed reports on four multifunctional library systems which utilize a single bibliographic database and common software to support cataloging, circulation control, and related operations: two turnkey systems--the Automated Library Information System and LS/2000 System--and two software packages--Dortmund and Lewen Library Systems and…

Explores classroom microcomputer applications in elementary and secondary social studies. The utility of drill and practice and tutorial programs is reviewed; computer spreadsheets to project election tallies and databases for use in analyzing voter data are described; and economics and election simulations are compared. (MBR)

Reports on the state of currently available digital storage and retrieval systems and describes in detail one-sided optical videodisc LaserData and the Mnemos system, which stores graphic images on microfiche discs. Video Patsearch, Matrox, Philips Megadoc, DEMAND, and Digital Recording Corporation's optical digital records and future videodisc…

Examines the use of computerized information networks by educators and discusses computer hardware, software, and vendors. A buyer's guide to modems and a resource list of data banks and information utilities are included. (JJD)

Discusses types of software most useful in social studies classes--games, simulations, and word processing, database, spreadsheets, and graphing--and introduces applications software through descriptions of four learning activities from different parts of the social studies curriculum: introducing databases, writing historical journals, tracking…