This article begins by describing a desirable design approach that is only practiced by a few designers today. This design approach is desirable because it responds to a society that suffers from a number of illnesses due to communications and artifacts that do not satisfy the needs of people. The article then proposes the kind of design education…

Most universities face similar challenges, so it is with good reason that universities often look to peer institutions to benchmark their branding efforts. Whether across town or around the world, other institutions' brands can inspire ideas. But why not go further? What could universities learn about branding from companies and brands such as…

A few days ago, Steve Jobs, the rockstar founder and Chief Executive Officer of Apple, Inc. resigned from his job to become Chairman of the Board, instead. For more than ten years, Mr. Jobs has been paid one dollar a year to run what has become the most valuable company in the world. From his first partner, Steve Wozniak, to the small team of…

This paper draws on lessons learned from the development process of the entertainment games industry and discusses how they can be applied to the field of game-based learning. This paper examines policy makers and those wishing to commission or develop games for learning and highlights potential opportunities as well as pitfalls. The paper focuses…

Every so often, a technology will saturate the market to the extent that the name of the product becomes a stand-in for the technology itself. While it belongs to the broader genre of slideware, Microsoft PowerPoint is perhaps the best example of software that has achieved that level of ubiquity. Despite Apple's Keynote, the Presentation Editor…