As technology changes rapidly, marketing educators are challenged with maintaining a curriculum that is ever-evolving in order for their graduates to be real-world ready. This paper suggests a highly adaptable exercise that can be used to teach tone analysis while simultaneously familiarizing students with an application of artificial intelligence…

It is now commonly accepted that academic discourses tend to provide venues for participants to interact where the producer needs to display an awareness of the audience, and metadiscourse (MD) is the set of tools enabling the involved parties to establish relationships. MD strategies allow writers to project themselves into their work, signal…

Whenever the author teaches English 102, a research-focused, second-semester composition course, at least one student asks her whether or not she "allows" Wikipedia. She then redesigned her course to leverage Wikipedia as a source of inquiry. In other words, she "allows" Wikipedia, but through the Wikipedia project, which is designed to address…

This article offers a way of using the theory of audience design--how speakers position different audience groups as main addressees, overhearers, or bystanders--for written discourse. It focuses on main addressees, that is, those audience members who are expected to participate in and respond to a speaker's utterances. The text samples are…

Discusses two kinds of rhetorical audiences: universal, and particular. Considers the approach a speaker takes regarding the audience type, which is usually a mixture. Discusses how a speaker brings the audience to the desired adherence despite the difference of audience type. (SC)

The study of discourse genres as social action has steadily displaced more traditional views of genre, proposing the organic and ecological model that any consistent pattern of response to a recurrent rhetorical situation might constitute a genre. Observation of the life cycles of genres as transient social events can occur in a classroom using…

Argues that hedging devices are a major pragmatic feature of effective scientific writing, and that students of English for special purposes should be taught to recognize and use them in their own work. The article examines the frequency, functions, and realizations of hedges and discusses a range of strategies for familiarizing students with…