As technology changes rapidly, marketing educators are challenged with maintaining a curriculum that is ever-evolving in order for their graduates to be real-world ready. This paper suggests a highly adaptable exercise that can be used to teach tone analysis while simultaneously familiarizing students with an application of artificial intelligence…

The current article approaches the issue of the persuasiveness of metaphors in The Prophet Muhammad's Tradition. The main concern of the article is to show that the Prophetic metaphors are discursively practiced by the Prophet for the function of persuading his audience to accept Islamic laws, and introduce rites and rituals, and to prohibit the…

It is now commonly accepted that academic discourses tend to provide venues for participants to interact where the producer needs to display an awareness of the audience, and metadiscourse (MD) is the set of tools enabling the involved parties to establish relationships. MD strategies allow writers to project themselves into their work, signal…

The paper looks at the communicative aspect of tropes and the use to which mass media discourse puts it. Necessity to study tropes in discourse boils down to the fact that metaphoric patterns prove to be effective in helping language users be cooperative in communication. Attention to the pragmatics of tropes functioning in mass media discourse as…

This article offers a way of using the theory of audience design--how speakers position different audience groups as main addressees, overhearers, or bystanders--for written discourse. It focuses on main addressees, that is, those audience members who are expected to participate in and respond to a speaker's utterances. The text samples are…

In this article, the authors analyze representations of social issues within contemporary memoirs written for and marketed to a young adult audience and multimodal zines produced by homeless youth. To read across these distinctly different texts (mass marketed and do-it-yourself cultural productions) and genres (memoir and zines), the authors…

Whenever the author teaches English 102, a research-focused, second-semester composition course, at least one student asks her whether or not she "allows" Wikipedia. She then redesigned her course to leverage Wikipedia as a source of inquiry. In other words, she "allows" Wikipedia, but through the Wikipedia project, which is designed to address…

Public rhetoric pedagogy can benefit from an ecological perspective that sees change as advocated not through a single document but through multiple mundane and monumental texts. This article summarizes various approaches to rhetorical ecology, offers an ecological read of the Montgomery bus boycotts, and concludes with pedagogical insights on a…

Discusses two kinds of rhetorical audiences: universal, and particular. Considers the approach a speaker takes regarding the audience type, which is usually a mixture. Discusses how a speaker brings the audience to the desired adherence despite the difference of audience type. (SC)

Academic lectures show formal and informal characteristics. Alongside passages of rigorous scientific reasoning, conference English may therefore be expected to contain many features identified by earlier studies as characteristic of the conversational mode, reflecting the ongoing interaction between speaker and listener. To find out whether these…

This paper first discusses the ways in which Martin Luther King's "I Have a Dream" speech demonstrates some of the fundamental principles that should be used to teach rhetorical criticism, and then offers a microscopic, intrinsic criticism of the speech. The paper's four sections (1) review the nature of written speech texts; (2) discuss…

The study of discourse genres as social action has steadily displaced more traditional views of genre, proposing the organic and ecological model that any consistent pattern of response to a recurrent rhetorical situation might constitute a genre. Observation of the life cycles of genres as transient social events can occur in a classroom using…

Examines fundamental rhetorical constructs that students and business professionals should consider when analyzing textual and financial information contained in corporations' annual reports. Discusses how students in business communication classes evaluate the rhetorical effectiveness of specific annual reports, as well as the ethics associated…

Argues that hedging devices are a major pragmatic feature of effective scientific writing, and that students of English for special purposes should be taught to recognize and use them in their own work. The article examines the frequency, functions, and realizations of hedges and discusses a range of strategies for familiarizing students with…

Sharing information orally is an important skill that public speaking classes teach well. However, the author's students report that they do not often see informative lectures, demonstrations, presentations, or discussions that follow the structures and formats of an informative speech as it is discussed in their textbooks. As a result, the author…