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Dingus, Rebecca; Black, Hulda G. – Marketing Education Review, 2021
As technology changes rapidly, marketing educators are challenged with maintaining a curriculum that is ever-evolving in order for their graduates to be real-world ready. This paper suggests a highly adaptable exercise that can be used to teach tone analysis while simultaneously familiarizing students with an application of artificial intelligence…
Descriptors: Artificial Intelligence, Marketing, Communication Strategies, Audience Awareness
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Lüdi, Georges – International Journal of Bilingual Education and Bilingualism, 2020
This paper is grounded in the evolution of our reflection on the relationship between plurilingualism, plurilingual speech and language learning. That is, it refers to research on the construction of plurilingual repertoires, over a period of more than thirty years, as documented in Lüdi and Py (1986 [2009]. "To Be or Not to Be … a…
Descriptors: Multilingualism, Correlation, Teaching Methods, Language Usage
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Gennadyevna, Novikova Natalia; Mikhailovna, Zorina Natalia; Vadimovich, Kortunov Vadim – International Education Studies, 2015
This article highlights an important role of speech studies disciplines in teaching students to create business discourse, stresses practical orientation of teaching, a need to achieve a greater and more effective balance of theory and practice. The article presents innovative forms of teaching students to create and percept institutional business…
Descriptors: Instructional Innovation, Business Communication, Discourse Modes, Theory Practice Relationship
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Andersson, Erik – Journal of Social Science Education, 2016
Teachers find it difficult to conduct political controversial conversations in the social science classroom and due to an increased use of social media in educational settings new challenges and possibilities are raised. The use of social media causes fundamental changes to the role of the learner who becomes a producer and consumer--a…
Descriptors: Controversial Issues (Course Content), Social Media, Political Attitudes, Interpersonal Communication
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Cheatham, Gregory A.; Ostrosky, Michaelene M. – Young Exceptional Children, 2009
In this article, the authors present parent-educator conversations, which were selected to illustrate common communication patterns and provide links to some of the Division for Early Childhood of the Council for Exceptional Children's recommended practices for communicating and collaborating with parents. Using conversation analysis, researchers…
Descriptors: Speech Communication, Parent Teacher Conferences, Communication Strategies, Communication Research
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Brizee, H. Allen – Journal of Technical Writing and Communication, 2008
Current scholarship tells us that skills in teaming are essential for students and practitioners of professional communication. Writers must be able to cooperate with subject-matter experts and team members to make effective decisions and complete projects. Scholarship also suggests that rapid changes in technology and changes in teaming processes…
Descriptors: Technical Writing, Heuristics, Information Technology, Decision Making
Shuster, Kate – Southern Poverty Law Center (NJ1), 2009
We live in a climate ripe for noise: Media outlets and 24-hour news cycles mean that everyone with access to a computer has access to a megaphone to broadcast their views. Never before in human history has an opinion had the opportunity to reach so many so quickly regardless of its accuracy or appropriateness. Of course, it's difficult to hear…
Descriptors: Access to Information, Mass Media Effects, Opinions, Evidence
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Gaffikin, Frank; Perry, David C. – American Educational Research Journal, 2009
It is argued widely that the academy today is in the process of significant change--in the institutional assumptions of what constitutes the university and the construction of knowledge and in its relations with the city and the world. This article addresses the evolution of the modern university in the context of the discourses of contemporary…
Descriptors: Research Universities, Global Approach, Educational History, Educational Change
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Van Woerkum, C. M. J. – Journal of Technical Writing and Communication, 2007
The aim of this article is to show that a better awareness of the relationship between written and spoken communication can help the writer to improve his/her effectiveness. The focus will be on written texts that precede (formal and informal) discussions. The analysis will start with a description of the differences between orality and literacy.…
Descriptors: Computer Mediated Communication, Literacy, Creativity, Writing Instruction
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Wade, Suzanne E.; Fauske, Janice R. – Reading Research Quarterly, 2004
Early views considered computer-mediated discussions (CMDs) to be ideal forums for fostering dialogue because women and other marginalized groups could be equal participants. However, such optimistic views have been tempered by research that found CMD to be dominated by a few individuals, often men, and discourse that is sometimes abusive. The…
Descriptors: Females, Norms, Males, Computer Mediated Communication
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Potter, Andrew – Internet and Higher Education, 2004
Limitations in communication modality and interactivity influence the use of language in an online environment, and conversely, language may be adapted to compensate for the online constraints. This is significant for participants in online learning environments (OLEs) who rely on written verbalization to achieve their educational objectives.…
Descriptors: Language Styles, Rhetoric, Educational Objectives, Internet
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Rieger, Caroline L. – Unterrichtspraxis/Teaching German, 2003
This paper presents empirical results from an analysis of English and German conversational fillers produced by bilinguals. They reveal that even accomplished bilinguals do not display an overall native-like realization of conversational fillers in their second language (L2). Along with the findings of L2 studies showing that the comprehension and…
Descriptors: Second Language Learning, Second Language Instruction, German, Bilingualism
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Kubota, Ryuko – Critical Inquiry in Language Studies, 2004
Cultural difference is an important topic of discussion in second language education. Yet cultural difference is often conceptualized as fixed, objective, and apolitical based on an essentialist and normative understanding of culture. This article challenges such conceptualizations by examining and politicizing multiple and conflicting meanings of…
Descriptors: Rhetoric, Second Languages, National Standards, Second Language Learning
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Gray, Jonathan M. – Communication Teacher, 2005
Sharing information orally is an important skill that public speaking classes teach well. However, the author's students report that they do not often see informative lectures, demonstrations, presentations, or discussions that follow the structures and formats of an informative speech as it is discussed in their textbooks. As a result, the author…
Descriptors: Public Speaking, Credibility, Audiences, Evaluation Criteria
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Grigoriadou, Maria; Tsaganou, Grammatiki; Cavoura, Theodora – Educational Technology & Society, 2005
The Reflective Tutorial Dialogue System (ReTuDiS) is a system for learner modelling historical text comprehension through reflective dialogue. The system infers learners' cognitive profiles and constructs their learner models. Based on the learner model the system plans the appropriate--personalized for learners--reflective tutorial dialogue in…
Descriptors: Individualized Instruction, Cognitive Style, Communication Strategies, Discourse Analysis