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Lawrence, Holly – Business Communication Quarterly, 2013
The use of personal, reflective writing exercises is well documented in the disciplines of composition and management, and each discipline has been highly influential in establishing pedagogical practices in the business communication classroom. However, we see little evidence of the pedagogical practice, the use of personal reflective writing…
Descriptors: Writing Exercises, Reflection, Writing Instruction, Writing (Composition)
Wallace-Whitaker, Virginia – 1987
Convinced that students in a college advertising class could profit from a discussion about AIDS and condom advertising and hoping to design a related creative problem that would incorporate effective advertising principles, an instructor planned a class project that revolved around public service advertising and the AIDS issue. The students…
Descriptors: Acquired Immune Deficiency Syndrome, Advertising, Class Activities, Condoms