Describes a new managerial approach to assessing public relations/communications (PR/C) performance using a "balanced scorecard." Reviews the current state of PR/C management assessment; illustrates the balanced scorecard framework; highlights its strengths and weaknesses; describes the process of applying the scorecard to PR/C units;…

This article discusses the importance for technology transfer offices of sound media and government relations strategies. It reports the results of a nationwide electronic survey in the USA and interviews with technology transfer managers on how they handle public relations issues in their offices. Strengths and weaknesses of their communication …

Describes the theory of image restoration discourse as an approach for understanding corporate crisis situations. States this theory can be used by practitioners to help design messages during crises and by critics or educators to critically evaluate such messages. Describes and illustrates the theory's basic concepts. Offers suggestions for…

A University of California, Berkeley, self-study is described that measures the effectiveness of the regular public information activities crucial to the day-to-day communication between a public university and its constituencies. The framework (scope, objectives, deadlines), research, data collection, and a summary of the report's findings are…

The design and findings of a communication audit conducted in the division of university relations at the State University of New York at Buffalo are discussed. (Author/SF)

An effective systemwide teacher supervision and evaluation program can be developed only if district leaders (representing the school committee, administration, and teacher association) carefully attend to the ELPS (the educational, legal, public-relations, and social/emotional components of the process). A Massachusetts district's experience is…

This demonstration project was conducted to create an awareness among the least educated adults in Armstrong and Indiana counties of Pennsylvania of the availability of Adult Basic Education (ABE) opportunities at the ARIN Adult Learning Center and its satellites. The project was carried out by means of a public relations program. Activities…

Three articles consider methods of demonstrating the value of library services. The first discusses showing the relevancy of public library services at New England town meetings; the second describes ways in which the Toledo-Lucas County Public Library evaluates user satisfaction; and the third discusses justifying the value of a special library.…

A method used at Bradley University to assess the institution's public image consisted of a series of paired descriptive phrases through which potential students could compare the school with their ideal college in academic factors, location, size, campus, costs, and career placement. (MSE)

Examines the functions, roles, and responsibilities of the public library trustee in a rural setting. Topics include serving the information needs of the community, determining policy, encouraging partnerships with other libraries and community organizations, ensuring sufficient funding, public and community relations, and evaluation of the board…

This special section includes five articles that discuss public relations strategies for school librarians. Highlights include effective communication, including measuring and evaluating the success of public relations efforts; Web-based public relations; giving bookmarks to students; customers and cultural contexts; and successful job…

Discusses the diversity of academic library users and the need for community awareness planning, and describes a program developed at Bowling Green State University libraries that evolved around a celebration of National Library Week. Topics discussed include free computer searches, displays and exhibits, publicity, read-a-thons, fundraising, and…

Since communication is the working link between the school district and the community it serves, public school administrators serving small towns or rural areas are developing a planned program of two-way communication based on a clear policy statement adopted by the board of trustees which basically upholds the public's right to know. In order to…

This report clarifies pilot efforts which address new problem areas in educational needs. The project was initiated to determine the specific competencies essential to the management of educational projects in research and development. The goals of the project were to establish a profile of identified competencies for use in planning the content…

This project was undertaken by a public library to assess and address the continuing literacy needs of the local county's population. Comparison of the results of pre- and post-grant surveys conducted to determine the level of the residents' awareness of the problems of illiteracy showed an increase from 60% to 81% in the number who knew about the…