As technology changes rapidly, marketing educators are challenged with maintaining a curriculum that is ever-evolving in order for their graduates to be real-world ready. This paper suggests a highly adaptable exercise that can be used to teach tone analysis while simultaneously familiarizing students with an application of artificial intelligence…

The aim of this article is to show that a better awareness of the relationship between written and spoken communication can help the writer to improve his/her effectiveness. The focus will be on written texts that precede (formal and informal) discussions. The analysis will start with a description of the differences between orality and literacy.…

Communication is essential in each and every sphere of life, and is considered the fundamental social process because human beings interact with each other through communication in social settings. Classrooms have their own social settings in which teachers and students interact. During interaction, the main purpose of the teacher is to…