The research methodology known as Q Methodology is relatively unknown in the Malaysian sphere. Nonetheless, if you are uncovering 'points of view' held around a topic, Q Methodology is one of the methods to consider. There are seven (7) steps in Q Methodology implementation which combine both qualitative and quantitative methods. The aim of this…

Q methodology (Q) has offered researchers a unique scientific measure of subjectivity since William Stephenson's first article in 1935. Q's focus on subjectivity includes self-referential meaning and interpretation. Q is most often identified with its technique (Q-sort) and its method (factor analysis to group people); yet, it consists of a…

This paper explains the types of entities that can be analyzed using two-mode factor analysis and the techniques associated with each variation. It also provides an in-depth review and example of one of the most popular variations, the Q-technique. Even when researchers have multiple variables, multiple people, and multiple occasions of…

Factor analysis attempts to study how different objects group together to form factors with the purposes of: (1) reducing the number of factorable entities (e.g., variables) with which the researcher needs to deal; (2) searching data for qualitative and quantitative differences; and (3) testing hypotheses (R. Gorsuch, 1983). While most factor…

This paper explains how Q-technique factor analysis can be used to identify types or clusters of people with similar views. Q-technique factor analysis can be implemented with commonly available statistical software such as the Statistical Package for the Social Sciences (SPSS). The paper addresses three questions: (1) How many types (factors) of…