The changes in the advertising industry are rapid and dizzying. The advertising industry is going through structural change and advertising education faces a daunting challenge in keeping up with the real world. Advertising educators must recognize the urgency of revising the curriculum to address this challenge. If not, while the industry…

Describes how teachers learned to use a graphics program in the context of Bloom's taxonomy. Instruction occurred in four stages (rote learning of tool use; understanding and application to individual assignments; application and analysis of graphic suitability with clip art; and a culminating group project requiring analysis, synthesis, and…

Provides a history of the Instructional Technology Center at Iowa State University and describes its present operations. Highlights include an organizational chart; classroom services; instructional development services, related to faculty development and courseware creation; creative services that support multimedia, graphics, and television…

Describes the Microcomputer Infusion Project (MIP), which was developed at Arizona State University to provide faculty with the necessary hardware, software, and training to become models of computer use in both lesson development and presentation for preservice teacher education students. Topics discussed include word processing; database…