This article discusses five generally accepted reasons to use data as a part of an educator's ongoing professional practice. Of course, there are many other more specific reasons one might look at data, but these five cover the overarching need in an educational setting. The five major purposes for using data are: (1) To enhance understanding and…

Policy discussions about funding in higher education focus primarily on revenues needed to balance budgets from year to year, rather than on how funds need to be invested to meet strategic priorities. The data in "Trends" show that the incremental approach to fundraising and spending has resulted in a slow disinvestment in core…