This paper describes an innovative Principles of Marketing course design and delivery which matches learning and teaching styles, while reducing multi-section variation. Value co-creation is encouraged by instructors and students collaborating in the creation of customized learning experiences which facilitates both teaching style and learning…

One of the most important concepts being taught in principles classes is the idea of "thinking on the margin." It can also be one of the most difficult to get across. One of the most telling examples, according to this author, comes in trying to get students to learn the profit maximizing condition for perfectly competitive firms. She…

Ensuring that students spend time preparing for class has always been one of the challenges of teaching. Indeed, when students are given an assignment that they are required to do before coming to the next lecture--whether it be written exercises or just studying--one wonders how often they are actually doing it. There are many ways in which…

A university teacher of English as a Second Language describes the use of CNN Newsroom materials to teach listening skills. The basic news broadcast materials, including video and audio tapes, are provided by CNN, and have been developed by the teacher into instructional units. A classroom guide is available on the Internet. The instruction is…