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Weisfeld-Spolter, Suri; Rippé, Cindy B. – Marketing Education Review, 2022
The pandemic has left students feeling unmotivated and missing class collaboration, resulting in an opportunity to create community. Creating community often occurs when eating food with others. Building upon the need to create community and to help marketing educators create a lesson that easily conveys the nuances of the consumer behavior buying…
Descriptors: Food, Marketing, Teaching Methods, Family and Consumer Sciences
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Liaw, Shu-Sheng – Journal of Computer Assisted Learning, 2004
Search engines have been developed for helping learners to seek online information. Based on theory of planned behaviour approach, this research intends to investigate the behaviour of using search engines as a learning tool. After factor analysis, the results suggest that perceived satisfaction of search engine, search engines as an information…
Descriptors: Information Retrieval, Search Engines, Factor Analysis, Internet
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Wilson, T. D. – Journal of Documentation, 1999
Presents an outline of models of information seeking and other aspects of information behavior, showing the relationship between communication and information behavior in general with information seeking and information searching in information-retrieval systems. Also presents an alternative, problem-solving model which provides a basis for…
Descriptors: Behavior Patterns, Communication (Thought Transfer), Computer Mediated Communication, Information Retrieval