Writing and Rhetoric 3326: Legal Writing is an introduction to legal analysis and writing. It is offered at St. Edward's University in Austin, Texas, a Holy Cross liberal arts university of approximately 4,300 students, mostly undergraduates. This course focuses on applied rhetoric, and is designed to give undergraduate students experience in…

To illustrate how genre pedagogy and public writing pedagogy can inform one another, this program profile describes the second-semester composition course at University of North Dakota, ENGL 130: College Composition II: Writing for Public Audiences. In this course, genre works as a rhetorical bridge across an interlinked sequence of research,…

Today's communication and information environments create an immense amount of clutter for consumers, but a well crafted advertising campaign can differentiate an organization from its competitors. Persuasion in Advertising is a critical assignment where students apply Aristotle's and Cicero's persuasive techniques to a specific advertising…

This paper explains why a comprehensive Writing across the Curriculum (WAC) program at the author/educator's university, the University of the Sciences in Philadelphia (USP), would encounter strong opposition. The paper first points out that the author, as the director of the University's Writing Center, has tried for 7 years to make a WAC program…

Describes a writing assignment in which students are required to research, individually, an aspect of their college and present results as an alumni magazine article. A second, collaborative assignment brings the class together to write about a significant campus issue. Benefits include better knowledge of the college, its programs, and its…

The emphasis in recent research on the responsibility of college and university business instructors to prepare students for future employment underscores a need to refine the evaluation of student performance. In this article, an agency theory framework is used to understand the trade-offs that may be involved in the selection of various…