This chapter explores the marginality of university-based degree-granting adult education programs and considers how both hopes and fears add to the discourse about the field's vitality.

Rowan College of New Jersey has adopted an "enterprise model" for strategic planning that is seen as central to attaining the mission of the college during a time involving a substantial decline in state support. Rowan pursued a strategy termed "growth by substitution." This new process was cast in a more entrepreneurial mold…

The processes used by the University of Washington to meet severe budget reductions mandated by the state are described. A planning philosophy of smaller size and higher quality was adopted, and program elimination occurred consensually, with faculty and student participation. (Author/MLW)

Four key criteria used in academic program review (quality, centrality to institutional mission, competition, and demand) are defined and discussed. They are then applied to the process of strategic planning for an unspecified private university. Decision-making matrixes and their use are illustrated. (MSE)