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Lam, Chris; Hannah, Mark A. – Business and Professional Communication Quarterly, 2016
This article describes a flipped classroom activity that requires students to integrate research and audience analysis. The activity uses Twitter as a data source. In the activity, students identify a sample, collect customer tweets, and analyze the language of the tweets in an effort to construct knowledge about an audience's values, needs, and…
Descriptors: Audience Analysis, Integrated Activities, Class Activities, Transcripts (Written Records)
Ahlawat, Sunita; Miller, Gerald; Shahid, Abdus – American Journal of Business Education, 2012
This paper describes our efforts to integrate liberal learning principles in a capstone course within the overwhelmingly career-focused discipline of accountancy. Our approach was based on the belief that business and liberal learning courses are complementary, rather than competitive, elements of a well-rounded education. The ability to deal with…
Descriptors: Accounting, Integrated Activities, General Education, Interdisciplinary Approach

Butler, Susan R. – Annals of Dyslexia, 1991
The Reading Assistance Tutorial (R.A.T.) Pack is a systematic, multidisciplinary remedial reading program incorporating listening, speaking, seeing, writing, thinking, and comprehension skills. The sequenced activities demand a high percentage of on-task behavior and train phonological processing strategies and functional language use. Research…
Descriptors: Elementary Education, Instructional Effectiveness, Instructional Materials, Integrated Activities

Dillon, Peter W.; Van Riper, Robyn – Equity and Excellence in Education, 1993
Describes the community service learning (CSL) activities of the Students Teaching Students program at LEAD USA in Williamstown (Massachusetts), a program that lets students set their own learning goals and receive college credit for CSL. The Berkshire Energy Project through Williams College, one model of this program, is described. (SLD)
Descriptors: Academic Achievement, College Faculty, College Students, Equal Education