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Weathers, Danny; Aragón, Oriana – Marketing Education Review, 2019
As organizations become increasingly dependent on marketing analytics, universities are adapting their curricula to equip students with skills necessary to operate in data-rich environments. We describe six competencies that students need to become proficient with analytics: (1) assessing data quality, (2) understanding measurement, (3) managing…
Descriptors: Marketing, Curriculum Development, Teaching Methods, Data Analysis
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Smith, Richard – Asia Pacific Education Review, 2014
Against the widespread insistence that educational research should be "scientific", I attempt to change the terms of the debate. Instead of asking whether research is robust and rigorous, and whether it "works"--all terms derived from the "scientific" view--I argue that we should ask whether we can have…
Descriptors: Educational Research, Attitudes, Data Interpretation, Trust (Psychology)
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Heffron, Susan Gallagher – Geography Teacher, 2012
"Geography for Life: National Geography Standards, Second Edition" ("GFL2") is the recently released update of the original edition published in 1994. The original edition of "Geography for Life" provided excellent guidance on geographic content for teachers, curriculum designers, publishers, and pre-service teachers as well as many other…
Descriptors: Geography Instruction, Geography, Academic Standards, Curriculum
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Andrews, Arlene Bowers – Social Work, 2012
When a client faces a penalty of death, defense attorneys may call on social workers in many capacities: mitigation specialist, expert witness, consulting specialist, direct witness, or defense-initiated victim outreach worker. The American Bar Association set forth standards for capital defense attorneys, which led an interdisciplinary team to…
Descriptors: Interviews, Guidelines, Biographies, Data Interpretation