Cross-cultural blunders caused by inappropriate use of language are a common problem in international professional communication. They cause misunderstanding, lead to business failures, and tend to be offensive at times. Such blunders may occur in business ads, slogans, products names, and instructions. Understanding their causes and finding…

Effective writing happens when the values of a genre and the desires of a writer match. Studying the blog entry as a genre has strengthened the author's assumptions about the possibility of using blogs as examples of emplaced, agency-granting writing and as bridges to academic writing. Because blogs are a relatively new form of communication, the…

As many teachers of communication come to realize, students often operate under the misconception that the effective use of language consists primarily of memorizing and applying the rules and regulations of grammar. Even worse, some students believe that they must inherit a talent for language and that without a genetic predisposition, they can…

Discusses "little nothings"--a paragraph that pretends to give information but only alludes to or implies needed action. Presents examples of little nothings in a marketing flier for a filter. Discusses the role of the technical writer in translating the little nothings into clear, readable text. Discusses ethical issues. (RS)

Gives a case history of how one writing group devised a way to deal with the problem of author-created noun strings and long, indecipherable unit modifiers, satisfying both internal and external clients. Describes the development of an in-house usage guide. (PRA)

The distinction between teaching the grammatical system in a simplified form and teaching the ways to use it is applied to teaching scientific writing in English. The specific language features referred to are differences in meaning resulting from grammatical choices and appropriateness of grammatical alternatives in a specific context.…

Economic forecasting in the world of international finance confronts economists with challenging cross-cultural writing tasks. Producing forecasts in English which convey confidence and credibility entails an understanding of linguistic conventions which typify the genre. A typical linguistic feature of commercial economic forecasts produced by…

Describes a course in which students learn to write rich, accurate, precise, objective description, develop a sensitivity to honest, uninflated language, and demonstrate these skills by producing an action proposal. Describes the three sections of the course: objective description, lessons in language, and grand proposals. (PRA)

A program for improving documentation at the systems division at Allen-Bradley is sketched in this paper. Following introductory material about starting the program, the paper outlines the two main projects that were involved: (1) a management study of the Allen-Bradley manual writing process, which addressed problems with the content and…

The editor of a university magazine offers observations about writing and editing science-related articles, focusing on eliciting information during the interview with the researcher, deciding what to write and how to organize it, and rules for self-editing. (MSE)

Noting that medical consent forms traditionally have been so full of medical and legal jargon that they have been impossible for even the educated layperson to understand, this paper presents a model for revising medical consent forms to make them more comprehensible. After describing the model, the paper explains each step involved in using it,…

Describes an in-house writing workshop for plant supervisors that built on participants' strengths in organization, ability to establish an effective tone, and familiarity with company products and procedures. (MM)

Many influential style guides endorse the stylistic prescription that writers, particularly technical writers, should revise noun compounds into phrasal or clausal paraphrases. While the prescription is well-intentioned, it fails to take into account that a reader's comprehension of compounds, whether long or short, is a complex process dependent…

A discussion of the teaching of languages for special purposes (LSP) argues for giving greater attention to the learner's actual language needs. It suggests that conventional English for special purposes (ESP) is inadequate for the unique linguistic context of Papua New Guinea, and that further research be undertaken into implications of such an…

Acute intercultural communication problems posed by multilingualism in Papua New Guinea are discussed, and ways in which they are being addressed are examined. An introductory section outlines the language situation in Melanesia. It is noted that the area's language diversity and colonization and missionary activity have resulted in the emergence…