Services are intangible in nature. For a marketing educator, it is difficult to illustrate to students the means of creating favorable customer experiences through standard lectures or case studies in a services context, considering this intangibility property. This paper describes a simple role playing game that uses the Chinese puzzle 'Tangram'…

Describes a university consumer affairs course using management tools to improve problem-solving skills. The Interaction Method teaches specific material and enables learning through participation. (SK)

Information and resources are provided for teachers in developing a unit to help students become smarter consumers and understand the purposes of merchandise packaging. (DF)

Seventh-graders studied inflation and other economic consumer concepts at a consumer convention. Preactivities, workshop sign-up day, and the convention schedule are discussed. A chart of the workshop design is included. (SR)

Granite School District, Salt Lake City, Utah, has developed an elementary consumer education program designed for infusion into regular subject matter teaching. This article presents goals and starter activities from each of the project's eight topic areas: money management, income determination, basic economics, advertising, purchasing, energy,…

Presents a lesson strategy in which students encounter the simulated decision making situation of having to help Ferdinand Magellan plan and choose the food for his voyage around the world in 1519. It is demonstrated that this simulation combines knowledge of geography with economics, health science, and consumer awareness. (MBR)

As the use of digital technologies in teaching and learning becomes more institutionalized in pre-service teacher preparation, it becomes increasingly necessary to incorporate content specific technology experiences to enable career and technical teachers to seamlessly integrate the diversity of digital tools available to today's learners. Using…

Background information, learning activities, and educational resources for a lesson unit on food additives is provided. Advantages and disadvantages of additives are discussed. (PP)

Learning activities to help encourage students' consumer awareness and develop their consumer skills are suggested. Objectives include teaching students to: (1) distinguish between wants and needs; (2) understand advertising; and (3) read labels and compare prices. Other information sources and reading materials for children are listed. (PP)

The purpose of the awards program is to initiate a new merger between economics and education by sharing innovative methods with all Illinois teachers for the teaching of personal economics. Personal economics is defined as the study of the individual's decision-making process and his/her participation in economic life in the roles of consumer,…

Describes several consumer science activities useful for introducing process skills for the middle/junior high school student. Activities described include testing laundry detergent effectiveness for stain removal, comparison of quantities in fast foods, and various activities concerning tests of product claims. (DS)

The Norfolk, Virginia, Public Schools developed and implemented an innovative consumer and homemaking program for grades 6-8 based on the developmental characteristics of middle school children. This project was conducted under the Carl D. Perkins Vocational Education Act, Public Law 98-524. A committee of middle school teachers developed the…

Workshop proceedings in Fresno, California, concerning the development of the Management Approach to Teaching Consumer and Homemaking Education (MATCHE), a preservice home economics teacher education curriculum design, are presented in this report. Presentations from the workshop include unique and timely competency-based individualized…

The project reported here was conducted to develop a consumer education program for high school students (grades 10 through 12) which would: (1) provide students with hands-on experiences in the management of resources (money, time, and energy) as householders in a simulated off-campus laboratory (a community girls' club), and (2) enable students…

Wisconsin K-12 family and consumer education teachers implemented the Family, Food, and Society Resource Guide in their classrooms. Feedback was gathered from teachers who had used or were using the modules. Findings indicated the following: the family narrative section was readable, understandable, and essential; students reacted well to modules…