Many approaches to teaching Newman projections and conformational manipulation rely on lecturing using only two-dimensional representations. While molecular models are recognized as useful learning tools, students are often left to figure out how to use them during the initial learning process. The availability of basic online molecular models…

Deconstruction is a critical literary theory which focuses on the unintentional meanings of a text and aims to achieve an unprejudiced, value-free vision of the social and political power structures in society that combine to produce the text. The development of such critical skills in advertising students will deepen their ability to judge the…

Suggests the use of cooperative learning in social studies as a way of giving meaning to current international events. Lists six benefits researchers attribute to cooperative learning. Outlines a cooperative learning activity designed to introduce students to the media and its impact on their perception of the world. (KO)

Maintains that, with an average national television viewing time of more than seven hours daily, the prevalence of violence in broadcasts is a serious concern. Summarizes research on the effects of television violence on children. Includes eight suggested student activities to develop critical media skills. (CFR)

Today information about the world around people comes to them not only through words on a piece of paper, but more and more through the powerful images and sounds of their multimedia culture. This explosion in information has presented a major challenge to the world of formal education. The transformation of their culture from an industrial age to…

In this chapter, the author presents arguments to support a school curriculum that might forge a life of justice as well as develop a rational, analytical, and critical understanding of media texts that students use in classrooms and in out-of-school contexts. First, he begins by laying out the rationale for why media literacy matters in schools.…