As digital technologies increase in their capacity to generate, display, and disseminate visual materials via spaces like social media, there is a need for pedagogical practices that support meaning making with visual texts. The purpose of this paper is to present a pedagogical framework for teaching visual literacies with social media memes using…

This chapter describes a first-year seminar course designed to develop students' visual literacy skills. After a brief overview of the course and a discussion of the evidence supporting the efficacy of the instructional interventions, a timeline and description of the specific learning activities are presented.

The importance of images and visual media in today's culture is changing what it means to be literate in the 21st century. Digital technologies have made it possible for almost anyone to create and share visual media. Yet the pervasiveness of images and visual media does not necessarily mean that individuals are able to critically view, use, and…

Courses: This unit activity is suited for courses with research and source citation components, such as the Basic Communication; Interpersonal, and Organizational Communication courses. Objectives: Students will (a) visually interpret and analyze instances of plagiarism; (b) revise their work to use proper citations and reduce instances of…

Democratic societies require a citizenry skilled in argumentation. At present, the written argument maintains primacy among communicative modes. Because of its cognitive demands, written argumentation is often difficult to teach. A multimodal approach to writing instruction carries the potential to assist struggling learners. This article outlines…

Courses: Visual Rhetoric, Political Communication, Media and Society, Argumentation. Objective: Students trace a social hierarchy created through the visual reason of memes.

With the pervasiveness of digital technology, elementary students almost instinctively begin inquiry-based instruction with a bias. Visual information from digital devices competes with elementary science inquiry. To counteract this effect, teachers can use advance organizers. The advance organizer is a tool or a mental learning aid to help…

Most seventh grade students partially define themselves through everyday media messages. As a part of understanding how these images and the media impacts their lives, the author collaborated with her colleagues to develop a unit to help teens learn how visual messages such as those in pictures, media icons, logos, slogans, clothing, toys, and…

This paper presents a blended learning model in which the online component is not used to replace some of the traditional on-campus activities of a course but to "introduce new teaching objectives" that would not have been possible to achieve, because of class time limitations and the nature of the course. The instructional model was aimed at…

This article features the Agam program, developed by Yaacov Agam and education researchers, who worked with him to further develop and test the program that teaches visual literacy. Visual literacy is the study of shapes and how they combine to make everything from alphabetic letters to great art. Although the Agam program is long and involved,…

For a visual generation of students, slides are an effective learning and teaching tool and a constant stimulus for writing, reading, and speaking activities. Ways in which slides have been effectively incorporated into foreign language instruction lessons are described. (CB)

Deconstruction is a critical literary theory which focuses on the unintentional meanings of a text and aims to achieve an unprejudiced, value-free vision of the social and political power structures in society that combine to produce the text. The development of such critical skills in advertising students will deepen their ability to judge the…

This article describes the "Add-a-Page Assignment" in which students choose a picture book to which they would add a page, imitating both the style and artistic medium of the illustrator and the writing style of the author. In this article, the author begins with quotes from students who have very different learning styles and vastly different…

Children's visual literacy can be enhanced by focusing their attention on aspects of the natural or built environment in the local community. Two activities use photographs and field trips to provide the building blocks of visual literacy: challenging activities, inquiry and problem solving, curiosity and the unexpected, and culture-based…

Preparing students to be both constructors and consumers of visual information will be an important responsibility for all teachers. This will mean giving learners the tools to go beyond what is merely visual to the deeper, human meanings that lie beneath. One important way that educators can prepare students to be wise visual consumers is to help…