As firms gather increasing amounts of data, the question of how future marketers can use these data to make their marketing more relevant and to make a strategic difference remains. However, students may feel uncomfortable about information systems and database technology, which they may perceive as complex and dry. This case describes how the…

Calculus, perhaps more than other areas of mathematics, has a reputation for being steeped with procedures. In fact, through the years, it has been noticed of many students getting caught in the trap of trying to memorize algorithms and rules without developing associated concept knowledge. Specifically, students often struggle with the…

This paper puts forward a new design perspective for game-based learning. The general idea is to abandon the long sought-after dream of designing a closed learning system, where students in both primary and secondary school could learn--without the interference of teachers--whatever subject they wanted while sitting in front of a computer. This…

Entrepreneurship is increasingly viewed as a plural rather than singular endeavour. This paper develops a conceptual framework of team-based entrepreneurial learning, challenging the myth of the entrepreneurial "Lone Ranger" and revealing the significance of power structures in the SME management team in mediating what is and is not learnt.…

This paper takes a cognitive perspective in an attempt to analyze mental mechanisms involved in contextual learning. In the following, it is suggested that contextualized environments evoke mental mechanisms that support reasoning about "what if", imaginary situations--utilizing a powerful mental mechanism known from the history of physics as…

As biological and socio-cultural beings, humans are encouraged and aspire to "see" not only what comes "within sight," but also what is not possible to see. Visualization is described as offering a method of seeing the unseen. These ideas are organized into sections that focus on seeing the unseen in data, seeing the unseen in…

This paper focuses on some main distinctions that are necessary to analyze mathematical knowledge from a learning point of view and explain how many students come up against difficulties at each level of the curriculum. From a learning point of view, visualization cannot be used as an immediate and obvious support for understanding, even though it…

In a complex domain such as economics, elementary school students' knowledge of formal systems beyond their immediate experience is often too incomplete, superficial, and disorganized to function as schema or model. However, visual imagery is a good technique for teaching young children a network of 10 to 20 propositions and the relationships…

This paper introduces the Quail Model, a device for the classification and visualisation of learning goals. The model is a communication tool that can smoothen the discussion within a course design team, support shared understanding, and improve decision making. Its theoretical background mingles contributions from instructional design (Bloom,…