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Direct linkAshcroft, Linda – Journal of Librarianship and Information Science, 2010
Any organization must build a good reputation and image in order to "anchor" its relevance and indispensability in the minds of a wide variety of audiences. Many commercial organizations maximize opportunities to raise favourable awareness about what they do--and their techniques and approaches can be applied to libraries. Examples from…
Descriptors: Libraries, Public Relations, Marketing, Publicity
Schlumpf, Kay; Zschernitz, Rob – Computers in Libraries, 2007
Since its humble beginning, Digital Past, a centralized local history digitization initiative at the North Suburban Library System (NSLS), a multitype consortium in Wheeling, Illinois, has now grown into a large centralized collaboration that consists of 32 libraries and a museum as its primary contributors. With Digital Past, there are various…
Descriptors: Local History, Pilot Projects, Library Networks, Libraries
