Internet fraud takes a number of forms with the responsible individuals changing tactics rapidly to avoid detection. The perpetrators rely on telemarketing, emails, as well as presenting themselves personally to unsuspecting people. The evolution of internet marketing as well as ecommerce and the ease of connectivity create increasing…

To cultivate an online market share, companies must design marketing strategies specifically for the Internet. This article examines the nature of business on the Internet, highlighting demographics, user control, accessibility, communication, authenticity, competition, and security and proposes a marketing strategy, including targeting and…

Presents a teaching unit from the Media Awareness Network Web site that introduces students (grades six through nine) to ways in which commercial Web sites collect personal information from children and issues surrounding children and privacy on the Internet. Highlights: objective; learning outcomes; preparation and materials; the lesson; guided…

Describes three companies' approaches to marketing and selling CD-ROM products on the World Wide Web. Benefits include low overhead for Internet-based sales, allowance for creativity, and ability to let customers preview products online. Discusses advertising, information delivery, content, information services, and security. (AEF)

Discusses social and cultural challenges that Internet technology raises. Highlights include preserving the freedom in cyberspace, the information distribution scheme of the Internet, two-way interactivity, search engines as marketing tools, the insecurity of cyberspace, online safety rules for children, educating children to "walk…