Planning and implementing online professional development opportunities is challenging but attainable. This paper explains how a group of librarians from different institutions worked to plan, market, implement, and evaluate monthly webinars as well as an inaugural online conference, despite never meeting in person. The web conferences began…

The Fit Family Challenge, a web-based healthy lifestyle program, was developed to motivate families to participate in more physical activity by tracking their behaviors and by providing them with educational materials and community events to attend with their families. This article is an account of the steps taken and the efforts needed to make a…

Holistic student learning has been a hallmark of U.S. higher education since the early 20th Century when the American Council on Education (ACE) published the "Student Personnel Point of View" (SPPV) in 1937, reaffirming time and again that learning happens both inside and outside of the classroom. To consider students' holistic…

Schools are important venues for physical activity (PA) promotion, and many are working to develop and sustain high-quality comprehensive school physical activity programs (CSPAPs). Educators interested in serving as PA leaders on school campuses are likely to benefit from continuing professional development (PD) focused on knowledge and skills…

This paper reports on a case study that explores how the integrative model of program planning can be applied to better understand the process of mobile learning efforts in diverse African contexts. The authors discuss how, Scientific Animations Without Borders (SAWBO), a Purdue University-based program, creates educational videos accessible in…

For business schools, AACSB and Middle States' call for more experiential learning is one reason to provide study abroad programs. Universities must attend to the demand for continuous improvement and employ metrics to benchmark and evaluate their relative standing among peer institutions. One such benchmark is the National Survey of Student…

Internationalization becomes increasingly important in higher education in a globalized world. Exporting higher education services by recruiting overseas students is an integral facet of internationalization of higher education. It not only helps develop the place as an education hub but also facilitate internationalized environment of higher…

This report offers practical suggestions for literacy practitioners and program administrators on how to use webinar and webcasting technologies to promote and market literacy. The report is divided into sections on how to use webinars for learners, for staff and volunteers and to engage the general community. A checklist of tips to use on the day…

The Association to Advance Collegiate Schools of Business (AACSB) describes their accreditation as the "hallmark of business education." According to information at BestBizSchools.com (n.d.), "AACSB accreditation represents the highest standard of achievement for business schools worldwide. Being AACSB accredited means a business…

This paper details the advantages of creating a strategic plan in the development and delivery of distance programs at the authors' own institution. The steps involved in the planning process and the three key elements of a successful strategic plan are addressed. The key elements include a program plan explaining the roles/responsibilities of…

The Boston Middle School Corner Store Initiative (CSI) brought together schools, businesses, and community partners to develop, implement, and evaluate a multicomponent pilot program designed to promote healthier beverage purchasing at corner stores among 3,500 middle school students living in Boston, Massachusetts. Healthy drinks were defined for…

In recent years, terms such as "social media" and "social networking" have become staples in the university continuing education marketer's vocabulary. This article provides both a working knowledge of the social media landscape and practical applications of the concepts using a case study approach from a Midwestern university.…

This article presents a model for the formulation of marketing communications strategies geared both to efficiency in direct marketing efforts and effectiveness in the creation of individual program enrollments and institutional identity. (CT)

The American Association of Community Colleges' (AACC) Plus 50 Initiative (2008-2011), funded by The Atlantic Philanthropies, was created to build the capacity of community colleges nationwide to develop programming that engages the plus 50 learner. The Initiative supported a pilot group of 13 two-year institutions to develop or expand college…

Branding in the early child care and education marketplace is very similar to branding on the farm. It refers to the specific image the company develops and promotes to make services unique, recognizable, and memorable in the minds of prospects and customers. This article discusses how to establish a niche in a business, develop a brand, and…