This article discusses an audience-informed professional development model that combines audience research focus groups and staff training that includes interaction and direct feedback from visitors, in this case, visitors with low vision. There are two critical components to this model: one is that museums' programming decisions are informed by…

In this paper a STEM Education Outreach (STEM-EO) Model for promoting strategic university outreach programming at Penn State University to the benefit of university, school district and community stakeholders is described. The model considers STEM-EO as a complex system involving overarching learning goals addressed within four outreach domains…

How best to teach and compose negative messages is a topic that continues to challenge and spark debate among business communication educators and researchers. Even where business communications textbooks emphasize the importance of context and audience analysis to determine whether to adopt a direct or indirect arrangement when expressing bad…

Discusses a didactic model for translation based on textual linguistics that incorporates a model second external reader in the translation process. Although translation is necessarily sentence oriented, this method considers the entire text that must eventually satisfy a pragmatic external purpose. (51 references) (CFM)

The goal of this paper is to describe how one classroom teacher uses the Sender-Receiver Communications Model to illustrate for students in a lively and memorable way the process of "targeting your audience" with medium and message. Students are used as examples of Receivers, or target audience, illustrating the potential range of…

Describes a model for developing interactive multimedia instructional applications called the instructional system development life cycle (ISDLC). Focuses on the pre-design analyses, including task/concept analysis, audience analysis, objectives analysis, constraints analysis, and cost/benefits analysis, that will ensure a pedagogically effective…

Intended as an introduction to an interactive writing workshop, this paper presents a general description of the Document Design Center's writing model to be used by workshop participants. Suggesting that the model is an aid in analyzing and revising writing, in developing new documents, and in applying writing research to practical writing tasks,…

An infusion model for bringing a global perspective to business communication courses allows traditional course objectives to be met while presenting international material. In the typical 15-week term, the module begins with a four-week look at the traditional rhetorical patterns employed in business communication in the United States. It then…

Discusses Web-based instruction (WBI)and presents a decision making model based on a set of questions relating to the use of WBI. Topics include motivation for WBI; content and pedagogy, including instructional design; the target audience, including characteristics of successful online students; time factors; resources needed, including costs,…