With changing user expectations, many libraries are moving toward digital content. Accessible from anywhere at any time, digital content provides users with efficient, on-demand information experiences. Accordingly, librarians are presented with challenges and opportunities to build, manage, and implement outreach strategies that promote their…

What would it take for libraries to provide their patrons with the same kind of success in finding information using their resources as they achieve with Google, and as quickly? This author asserts that the answer is not that complicated: be more like Google, and then move beyond Google. With the technology available right now, this is not an…