The procedure described here--written for the Frederick County Public Schools, Maryland--is an approach to planning, controlling, and evaluating organizational operations that emphasizes objectives and performance standards against which organizational results can be measured. The paper discusses purposes of the work plan and evaluation system,…

Eight steps to set up a public relations program that is effective and therefore productive are identified: establish a plan, set priorities, propose budgets to coordinate with plans, keep track of progress, control and protect plans, communicate with staff, be accountable, and maintain a positive office environment. (MLW)