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Fredette, Michelle – Campus Technology, 2013
Do a web search on the phrase "CRM sucks" and one will find scores of articles, webinars, and blog rants dedicated to the theme. Indeed, if one uses constituent relationship management (CRM) software, one is probably familiar with the litany of complaints. But this is not the time to give up. After all, this is one relationship that really needs…
Descriptors: Interpersonal Relationship, Interpersonal Communication, Computer Mediated Communication, Web 2.0 Technologies