Language operates according to rules. Rules mean prediction. The application of these language rules to persuasive campaigns through linguistic technology can result in major gains in advertising, political and marketing outcomes. For qualitative researchers in communications, marketing and messaging, one area of persuasive language technology can…

In any discussion of multilingual Asia, caution is in order, for two reasons. One is that Asia is a vast land mass connecting variegated peoples cartographically but not sociologically. Second, describing and accounting for the sociolinguistic complexities of Asia (or anywhere else, for that matter) is history in the making in that, just like…

The future of endangered languages is discussed, drawing on experiences in development of an atlas of language. Issues in the debate over language maintenance are examined, including the emotion-laden concept of ethnicity and relative youth of the concepts of human rights and linguistic geography. The fact that the atlas in question indicates only…