Both an art and a science, enrollment projections have become a major component to effective college and university fiscal planning. With stagnant or declining state budget support for public higher education along with an increasing emphasis on revenue generation, never before has predicting the size of an entering class become more imperative.…

For more than two decades, the enrollment funnel has shaped how enrollment managers planned their enrollment strategies. It was a reliable, effective model for enrollment behavior, and campuses could shape their strategies around it. In recent years, however, demographic changes as well as technological advances have rendered the traditional…

Describes how the State University of New York, using large databases and regression techniques, has developed several coordinated, comprehensive efforts to evaluate and project current and future enrollments. One requires decomposition of the student population into mutually exclusive subgroups. The other, superior, approach uses logistic…

Many institutions have structured processes for gaining the necessary internal and external approvals for initiating academic programs. Unfortunately, program planners often lack the data required to develop a full understanding of the systemic implications caused by such changes. This article provides both a framework and an interactive data…

Colleges and universities must seek or develop the most competitive enrollment management tools in order to reach and admit qualified students. However, institutions that utilize transactional Web features are more effective if they can personalize services by providing useful customized information in real time for the prospect. Well crafted high…

A Markov chain is used to model the movement of undergraduates through the higher education system in Australia. Given the student's age on commencing a course of study, the model provides estimates of the probability of course completion, mean time for completion, and mean time spent in the higher education system. (Author/MSE)

Successful enrollment management depends on an information base that is comprehensive, targeted, and continuously updated to inform enrollment management policies and monitor their effectiveness. Institutions implementing enrollment management programs need to establish an initial information infrastructure, including a longitudinal student…