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Yalamova, Rossitsa – American Journal of Business Education, 2010
A heuristic approach to explaining of the Black-Scholes option pricing model in undergraduate classes is described. The approach draws upon the method of protocol analysis to encourage students to "think aloud" so that their mental models can be surfaced. It also relies upon extensive visualizations to communicate relationships that are…
Descriptors: Heuristics, Models, Teaching Methods, Undergraduate Students
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Palmer, David C. – Analysis of Verbal Behavior, 2006
The discrimination of the onset of joint control is an important interpretive tool in explaining matching behavior and other complex phenomena, but the difficulty of getting experimental control of all relevant variables stands in the way of a definitive experiment. The studies in the present issue of "The Analysis of Verbal Behavior" illustrate…
Descriptors: Stimuli, Verbal Operant Conditioning, Research Methodology, Protocol Analysis