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Head, Joe F.; Hughes, Thomas M. – College and University, 2004
Colleges and universities must seek or develop the most competitive enrollment management tools in order to reach and admit qualified students. However, institutions that utilize transactional Web features are more effective if they can personalize services by providing useful customized information in real time for the prospect. Well crafted high…
Descriptors: College Admission, Self Help Programs, Counseling Services, Colleges