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Yalamova, Rossitsa – American Journal of Business Education, 2010
A heuristic approach to explaining of the Black-Scholes option pricing model in undergraduate classes is described. The approach draws upon the method of protocol analysis to encourage students to "think aloud" so that their mental models can be surfaced. It also relies upon extensive visualizations to communicate relationships that are…
Descriptors: Heuristics, Models, Teaching Methods, Undergraduate Students
The Cultural Mind: Environmental Decision Making and Cultural Modeling within and across Populations
Atran, Scott; Medin, Douglas L.; Ross, Norbert O. – Psychological Review, 2005
This article describes cross-cultural research on the relation between how people conceptualize nature and how they act in it. Mental models of nature differ dramatically among populations living in the same area and engaged in similar activities. This has novel implications for environmental decision making and management, including commons…
Descriptors: Decision Making, Predictor Variables, Research Methodology, Cross Cultural Studies