It is crucial for Tech Comm instructors to address challenges of audience within the artificial environment of classroom instruction. Without a distinct and specific audience, course content often remains theoretical and abstract, and students struggle both to connect the unknown to the known, and to generate meaningful and effective…

This article focuses on an extended, interactive, collaborative project in a junior/senior-level business communication class. The main goal of the project is to address a difficult task central to many college-level writing courses: teaching students to consider and to write for specific audiences other than the teacher. A second goal is to focus…